As the Lead Product Designer for ZenoBet, I drove the UX/UI strategy, focused on creating an intuitive and engaging user experience. In addition to my hands-on product design duties, I also supervised and art-directed a small team of graphic designers, managing visual deliverables from UI components to promotional assets. I maintained a close loop with the developers, facilitating an efficient handoff process and solving implementation challenges in real-time.
Period
November 2024 to August 2025
Case Study
The client desired a rich and luxurious ambiance conveyed through the graphics, coupled with a clear and effective messaging. To achieve this, extensive research was conducted across diverse platforms and competitors, aiming to develop an authentic and distinctive identity.